koukou's sustainabilty pledge

Have you ever wondered why it's so important to shop more sustainably?

Buying a Β£10 t-shirt from primark might fulfill your instant desires but what about the bigger picture?Β 

With the fastΒ fashion industry beingΒ the worlds second biggestΒ polluterΒ - it's reallyΒ importantΒ that weΒ addressΒ where we buy ourΒ clothes from, who they're made by and what they're made with!

Sustainability is SO important to me, that's why my t-shirts are made from Organic Cotton and are 'Climate neutral’.

But what does that actually mean tho?

Crucially, they are manufactured solely using sustainable energy generated from wind and solar power, and by producing T-shirt’s this way we are taking immediate action to combat climate change.

Secondly, they have a low water footprint.Β 

It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirtΒ and pair of jeans. My T-shirt’s are manufactured in a region that receives up to 95% of its water from the monsoon rain.

No air frieght policy

The company who makes my t-shirts -EarthPositive- has a β€˜No Airfreight’ policy. Meaning they do not transportΒ theirΒ goods by air, instead they use containerised ocean shipping, and therefore the carbon footprint generated by transporting theΒ apparel to Europe is negligible.

Made with care

TheΒ ink that myΒ designsΒ are printedΒ with areΒ plastic-free, vegan water based OEKO-TEX STANDARD 100 certified inks.Β 

Low fossil fuel

Lastly, they work in regions where organic cotton is planted and harvested byΒ hand, without mechanisation, and because organic farming does not use petroleum based chemical fertiliser, pesticide or herbicide, it is less reliant on fossil fuels.

I think all of this is pretty incredible, and shows you that sustainable fashion CAN be done!

We need to make sure we are holding larger fashion companies accountable for not making any effort to save our earth and protect the people who make our clothes.Β 

Worship Me baby tee

Worship Me baby tee

Β£24.00